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Greycroft on technology-driven venture capital.

Greycroft
on technology-driven venture capital.

Hear how a managing partner, a CFO, an IR associate and a finance manager at a top seed to growth venture capital firm use Foresight’s sourcing, diligence, and portfolio management capabilities to make data-driven decisions.

This video features interviews with Greycroft’s co-founder and managing partner Ian Sigalow, CFO Kevin Gasque, IR associate Katie McDowell, and finance manager Emily Stern.

As private market investing evolves from a cottage business to institutional asset, venture and private equity firms are becoming more data-driven in how they source, diligence, and manage investments.

Greycroft, a seed-to-growth venture capital firm, has given each of their teams the knowledge and tools they need to raise, deploy, and manage capital smarter through Foresight, which unifies the world of private market data into dedicated software modules the firm uses for sourcing, diligence, and portfolio management.

Key benefits by team:

Managing Partners

Managing Partners use Foresight to monitor fund performance at every stage of the investment lifecycle, from identifying diligence bottlenecks to answering on-the-fly LP questions

Deal team

Deal team members use Foresight for portfolio, round modeling, and company performance data and to run their own analysis using the same, updated data as the finance team

CFOs & Finance teams

CFOs and finance teams use Foresight for its company, fund, and portfolio analysis, valuation, and scenario modeling capabilities, which integrate GL, cap table, company KPI, CRM, and 3rd party data

Operating partners

Operating partners use Foresight to monitor company performance and optimally allocate support based on portco performance and equity stake

IR teams

IR teams use Foresight to tell the complete story of a fund to prospective LPs, to create fresh and detailed LP reports, and to instantly answer ad hoc questions about individual companies, specific funds, and the entire portfolio

Data teams

Data teams use Foresight’s data unification infrastructure API as a foundation on which to continue building unique alpha tools for the deal team

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